Adlive Connect: Take full control over your programmatic transactions and maximize your revenues

The lack of transparency is severe in the advertising market where publishers and media buyers rely on a vertical chain of third-party intermediaries and can not observe directly what the intermediaries are doing or how much they are being charged.Publishers are losing more than 50% of the advertisers’ programmatic spend, revealed a 2020 PWC study in the UK.

Publishers rely on Adlive Connect to increase the profit share on the programmatic transactions by building direct, trusted, verified and efficient paths to media buyers and/or demand-side platforms (DSPs).

Through a simple header adapter integration of Adlive Connect, take control of your programmatic transactions and get full transparency on your supply chain to increase your revenue by removing intermediaries and by negotiating direct deals with media buyers.

Take your programmatic advertising revenues to the next level by connecting your inventory to Adlive Video Exchange where the major global brands and media buyers deliver and optimize their preferred and guaranteed programmatic campaigns.

The benefits ?

  • Direct access to programmatic direct campaigns

  • Control over your programmatic campaigns

  • Full transparency over your supply chain

  • Direct integration with the media buyers

  • Strengthen your relationships with media buyers

  • Elevate advertiser and ad quality

  • Avoid ad fraud

  • Easy and seamless integration

Fight Ad Fraud and secure brand safety for your campaigns with Adlive PMP

Ad Fraud is undermining the performance of advertisers’ programmatic campaigns on the open marketplace. Emarketer estimates the global volume of ad fraud to be north of USD 50 Billion in 2021. This represents a significant loss of revenue for legit publishers who get less budgets from the advertisers’ spend.

Publishers are taking control of their programmatic campaigns through Adlive PMP to offer brands brand-safe Private Marketplaces (PMP).

Connect Adlive PMP to your media buyers DSPs and start running private auctions in a safe environment with a selection of curated brands with pre-negotiated terms and conditions.

Build relationships with the brands that enjoy high performance with your inventory and audiences to secure programmatic direct campaigns with innovative formats and flexible deals setup on Adlive PMP

The benefits ?

  • Better price and flexible deals setup

  • Secure programmatic direct campaigns with global brands

  • Build relationships with the major media buyers

  • Control over your campaigns

  • Higher brand-safety

  • Higher transparency

  • Offer a rich and inclusive space for media buying

  • Simple and seamless integration with Adlive Connect

Adlive Play: Deliver on-brand video campaigns and increase the engagement of your visitors

With new content formats and channels proliferating, global video consumption and video inventory have been skyrocketing. This caused a serious challenge for publishers to keep control over the video context brand video ads are delivered in. Adlive Play is a video-first platform that can scale and offer both higher revenues and better performance. Deliver a better user experience and earn higher revenues with a customizable video player for your video content and ads.

Adlive Play is a video-first platform that can scale and offer both higher revenues and better performance. Deliver a better user experience and earn higher revenues with a customizable video player for your video content and ads.

Expand your video inventory by integrating a powerful video player that will optimize the advertising experience for all your video campaigns. And enhance the engagement of your visitors by offering unique in-context video content from premium content creators directly from Adlive Play library.

With Adlive Play, deliver high value campaigns by offering brands and media buyers in-context video experiences where videos ads show within a curated brand-safe environment on your page. Run programmatic direct campaigns and build relationships with the brands to maximize your revenues

The benefits ?

  • Semantic targeting

  • Premium video formats

  • A better user experience

  • Powerful and customizable players

  • Access to premium and unique video content

  • Direct Integrations with all major DSPs and SSPs

  • Access to direct campaigns from premium advertisers

  • Advanced cookieless targeting and audience segments

All this with no intermediaries, more transparency, and better rates.

Adlive CTV: The launchpad for your connected TV audience engagement and advertising performance

With consumers moving into online streaming and new devices, the digital landscape has radically transformed to enable CTV to reach new heights. These shifting media consumption patterns represent major challenges for CTV publishers. With the average attention span now lasting 8 seconds, consumers are more distracted and less engaged than ever before. Enter the new era of TV ad

Enter the new era of TV advertising with Adlive and leverage the programmatic opportunity in CTV. Adlive blends next gen CTV ad technology with dynamic content to deliver outstanding programmatic experiences to viewers.  

Empower your ad stack with Adlive CTV technology, target consumers at scale, keep viewer’s attention on screen during ad breaks, ensure your inventory is monetised efficiently, get a unified view of data in real-time and optimise your revenues.

Take your CTV campaigns to the next level and drive cross-device conversions for your advertisers campaigns on Adlive CTV. Direct integrations with media buyers will offer them advanced targeting with first-party data and sophisticated conversion tracking that will boost their campaigns performance and maximize your revenue.

The benefits ?

  • Access to programmatic direct deals with the major brands

  • Engaging and Relevant micro-content

  • Tailored user experience

  • Increased viewer engagement

  • Hyper Localized content

  • Brand-safe environment

  • Analytically driven content optimized for viewer context

  • 1000’s of adlive smartframes across categories & geo’s

  • Target SmartFrame content and/or target specific audience segments

  • Category specific pre and post engagement bumpers

Adlive DOOH (Digital-Out-Of-Home): Captivate, engage and monetize your outdoor audiences by leveraging free connectivity and advanced targeting

DOOH is strongly recovering from the huge hit it took last in 2020 due to pandemic-induced stay-at-home requirements. But as more and more parts of the world start to reopen, and people return to the highways and byways of life, DOOH is witnessing new highs. This inevitably poses a challenge for location owners to engage and monetize with new audiences to deliver top advertising performance to brands and media buyers.

Through the Adlive DOOH Programmatic Video platform, location owners can deliver outstanding programmatic campaigns in targeted locations through innovative digital billboards and impactful high quality videos on wifi portals. A simple and seamless integration with Adlive DOOH offers access to innovative programmatic video campaigns from the major brands and media buyers gh

Reach and engage with targeted audiences through full-screen, unskippable and hyper-personalized video ads on your locations wifi portals. Directly connect your inventory to programmatic campaigns from brands and media buyers to maximize your revenues by offering unparalleled engagement levels and conversions including drive-to-store actions.

Connect your digital billboards to Adlive DOOH to offer brands and media buyers unique brand experiences with innovative DOOH formats in your locations. With Adlive DOOH, you can run cross-channel targeted video campaigns by connecting to the major DSPs and drive more revenue by increasing the unique reach of and performance of the campaigns.

The benefits ?

  • Granular geo-targeting

  • GDPR & CCPA compliant

  • Full-screen and unskippable HD video

  • Interactive digital billboards experiences

  • Brand-safe environment

  • Increased user engagement

  • Unique outdoor audiences

  • Drive-to-store conversions

  • Various programmatic deal configurations