At Adlive, we’ve created a library of attention-grabbing, customisable video formats that cater for all content types to help you capture interest, retain viewers, and get more from your advertising.
Because the video ecosystem has never been more crowded than today, the way video is used to reach, engage, drive attention and action is more important than ever to have a real impact.

The benefits ? With our variety of formats, you can get video ads that :

  • Truly grab-attention

  • Engage your audience in different ways

  • Get your message delivered the right way

  • Inspire action from the people that matter most to your business

These formats include : Banner ads, Interstitial ads, Pushdown ads, Multi-directional expanding ads, Lightbox ads, Interscroller ads, and more.

Browse our library of formats

  • Rich media
  • Video
  • Display
  • TV Formats

Rich media

Drive engagement and achieve better ROI with rich media formats

Banner ads

Rectangular ads that stay on screen while users are navigating on the website, either anchored at the top or bottom of the screen or inline with content as the user scrolls. They work well with many types of apps and don’t take up much space. They’re also the simplest ad format to implement.

  • Interactive
  • High click-through rates
  • Spacious for Text

2 Banner ads

Interactive, full-screen ads that cover the interface of their host app or site, and appear between content, so they place at natural transition points or breaks, such as in between activities or game levels. Their full-coverage is what differentiates them from other ad types, like pop-up, native, and banner ads. 

  • High engagement
  • Less intrusive
  • Memorable

3 Banner ads

A pushdown creative is an expanding ad that pushes down the content of a webpage when the creative expands, moving the site out of the way to display the ad. Pushdown ad formats support a variety of engaging creatives which don’t cover the content, receiving more views than overlaying ad units.

  • High viewability
  • High conversion
  • Memorable

4 Banner ads

Expandable banner media ads expand in size when triggered by user behavior: a mouse-hover, a click, or tap. Expandable digital ad is time based – it retracts back after the timer is out. Pushdown media ads are variations of expendables, they push down the content while the ad is viewed.

  • Memorable
  • High click-through rate
  • High engagement

5 Banner ads

Lightbox Ads strengthen brand-to-audience relationships by making a rich creative canvas come alive as consumers stream videos, play games, and more. Advertisers only pay when audiences engage – ensuring that your message is resonating with people that are interested in your brand

  • IHigh engagement
  • Audience targeting
  • Engaging content

6 Banner ads

Interscrollers are a high-paying mobile option that scrolls to reveal new content as the reader scrolls down the page. On Mobile, Interscroller is a full-screen, inline vertical ad placement that is positioned in a prominent position within the page and takes up the full size while in “Portrait” orientation. It delivers a rich, highly-impactful experience that appears on scroll and responsively spans the full width of the device.

  • Higher earnings
  • Attention-grabbing
  • Great fit for creative storytelling


Instream ads

They are video ads which are streamed before, during or at the end of a video a viewer is already viewing. These video formats appear in the corner of the user’s interface. This means that the audience is already captive and receptive to video material. This type of video formats can be deemed intrusive, hence the necessity to make these video ads short, quick and to the point, captivating and relevant to the viewer.

  • Interactive
  • Less disruption for the users
  • keeps your content front and center

2 Banner ads

They are basically the same as instream ads, except that they flows/slides into the main page using animation. You can set a delay before the ad begins sliding into the page and set the ad position on the main page.

3 Banner ads

Our instream video ads come with a powerful and customizable player for your video content and video ads so your advertising experience stands out. Our system lets you customize the player to your brand, which is critical to your success since customized content is shown to dramatically increase engagement.

4 Banner ads

These video ads are located before (pre-roll), during (mid-roll), or after (post-roll) the publisher’s video content. They are screened in nonvideo environments and can also be referred to as “native video” ads or “in-read video” ads. Outstream ads automatically play when the viewer scrolls to them, pause when the user scrolls past them, and restarts when the video is scrolled over again. These video formats appear in the corner of the user’s interface and are always floating. Outstream videos are an important source of revenue for online publishers and media-buyers who have limited video content or sometimes no video content.

  • Blends into the editorial content
  • Non-disruptive, less intrusive
  • Guaranteed viewership

5 Banner ads

They are basically the same as a regular outstream video ad in the sense that they wait for users to scroll to a certain point on the page before they start playing. However, they often begin unmuted and when a user scrolls past the ad, instead of disappearing (as they do in the standard outstream format) these “floating” ads will move to the corner of your screen. 

6 Banner ads

 In-read outstream ads are placed in the heart of editorial content.  

  •  high viewability
  • brand safe
  • fraud-free experience


Digital display advertising is an outbound display advertising format that allows you to target predefined audiences with text-based, image or video advertisements that encourage the user to click-through to a landing page and take action. -> A diversity of formats, sizes and shapes -> Large reach -> Targeting -> Measurable

TV Formats


  • snackable relevant localized targeted dynamic
  • ctv content to keep audiences engaged
  • 62% ctv viewers indicated they were more likely to engage

    Content refreshed on hourly/daily/weekly frequencies


    Target SmartFrame content and/or target specific audience segments


    Engaging micro-content for CTV ad break consumption


    Analytically driven content optimized for viewer context


  • Auto
  • Banking
  • Beauty
  • Books
  • Business
  • Children’s
  • Education
  • Environment
  • Family
  • Finance
  • Fitness
  • Food & Drink
  • Games & Puzzles
  • Healthy Living
  • Hobbies & Interests
  • Home & Garden
  • Insurance
  • Medical
  • Movies
  • Music
  • News
  • Nutrition
  • Pets
  • Pop Culture
  • Real Estate
  • Science
  • Shopping
  • Sports
  • Social Media
  • Style & Fashion
  • Technology
  • Teens
  • Travel
  • Video Gaming
  • Weather
  • Wellness


  • snackable relevant localized targeted dynamic
  • ctv content to keep audiences engaged
  • 62% ctv viewers indicated they were more likely to engage


  • snackable relevant localized targeted dynamic
  • ctv content to keep audiences engaged
  • 62% ctv viewers indicated they were more likely to engage